From the strong desire of Antonio Verri, owner and General Director of Vierrevi Srl, it actualizes the idea of realizing a e-bikes mtb-oriented to a different market of the traditional engineering, that maintained and exalted the values of the quality and of the experience gained in 40 years of history in the Machine Automation and Formula 1 with components and brands Made in Italy to reinforce its characteristics.
After an accurate market analysis and the realization of a wide-ranging project, the directive team has begun to develop the project, with a precise subdivision of the role of: planning, brand, communication, marketing, market analysis and procurement.
From here, born Nextale, by the desire to “look beyond, towards the next tale of each of us”